AOL Latino

Submitted by admin on Wed, 07/02/2008 - 20:59
AOL Latino was the largest project I worked on at AOL, and I was the sole UI resource. It was not a site within AOL, but an entire client. We essentially created an AOL experience in the Spanish language, with emphasis on topics and viewpoints important to our target market which was Spanish/Portugese speaking people living in the USA. We had a lot of help from Time-Warner with market research. The American Latino community is not a homogenous group, but quite segmented, with stong ties to many different countries of origin. However, there are many shared values and perspectives that we needed to acknowledge and address.