AOL Rate-a-Buddy and Celebrity Look-a-Likes redesign

Submitted by admin on Wed, 07/02/2008 - 21:08
This project was the redesign of AOL's two most popular community-focused games. They were top money-makers in terms of ads and sponsorships. For Rate-a-Buddy, AOL members send in their photos and info about themselves, and then the AOL community rates them from one to ten. We created a "hall of fame" to pit previous winners against each other for the ultimate contest. A spinoff, Celebrity Look-a-Likes, worked similarly, with participants rated on their resemblance to a certain celebrity.

An early design treatment for Rate-a-Buddy. This round of comps was put though user testing, which resulted in minor changes.