Grant Bacon
Portfolio:
https://portfolio.bacon.org/
SUMMARY
Senior user experience designer with experience aligning business and user goals to create successful e-commerce, entertainment, and collaboration experiences. Bring together performance metrics, user research, market trends, and competitive analysis to optimize the business strategy and user experience.
Experience includes designing online communities and entertainment portals for companies such as Verizon and AOL. Optimize e-commerce and customer service properties for companies such as Verizon, ADP, and AT&T.
I have a great deal of experience with intranet strategy and design as well. Experience includes projects for the U.S. Postal Service, Macy’s, Delta Airlines, and ExpressJet.
SKILLS
Information architecture
iRise certified, Axure and Figma experienced
Mobile first, responsive, and app design
Shopping carts, checkout, and form design
Storyboarding and dynamic prototyping
Card sorting, usability testing, surveys
User research, task analysis, and persona creation
Intranet design
Drupal and WordPress CMS
EXPERIENCE
User Experience Designer
NIIT Consulting (Contractor)
Atlanta, GA – Jun 2019 to Apr 2020
Perform user research and prototyping for clients such as Aflac and ExpressJet.
– Performed card sorting exercises with ExpressJet employees to aid in reorganizing the content of their intranet.
– Provided a new information architecture, as well as prototyped a new home page, landing page and style guide for the ExpressJet intranet.
– Designed a proposal to redesign Aflac’s claims entry system using Artificial Intelligence to reduce the amount of work needed from the customer.
User Experience Designer
Delta Airlines (Contractor)
Atlanta, GA – Sep 2018 to Apr 2019
Research and design solutions for Delta personnel to track pilot and flight attendant information.
– Conduct contextual interviews with back-office users to understand how they use current systems, and to identify opportunities.
– Create flows, wireframes, and prototypes using Axure.
– Use Angular/Material Design frameworks to help create a design pattern library.
– Work within an Agile scrum team to refine and document system requirements, and to build solutions.
Senior User Experience Designer
AT&T (Contractor)
Atlanta, GA – Feb 2014 to Feb 2017
Optimize and enhance the user experience for AT&T’s self service customer service portal: myAT&T.
– Mentor newer design team members on AT&T practices and design style.
– Strategize daily with business leads to discuss new enhancements, and to optimize the user experience of existing customer service properties.
– Produce detailed desktop and mobile flows to map the user paths.
– Design detailed wire frames for desktop and mobile pages and apps.
– Participate in discussions guiding the user experience starting with business ideation, through the high-level and detailed design stages, and including html development, and user acceptance and usability testing.
Senior User Experience Designer
ADP (Contractor)
Atlanta, GA – Dec 2010 to Oct 2013
Use iRise to create design simulations for highly complex client and internal facing online tax applications in an Agile environment.
– Create iRise simulations for redesigns and new product designs for ADP online properties.
– Plan Agile iterations, and help refine requirements and discuss design simulations with ADP business stakeholders.
– Incorporate new design solutions into ADP’s design pattern library.
IA/Strategy/Interaction Designer
Macy’s (Contractor)
Duluth, GA – Aug 2008 Nov 2009
May 2010 Nov 2010
Combine and redesign divisional websites into an enterprise wide user-centered SharePoint portal.
– Audit and inventory five divisional intranets.
– Use site traffic metrics, surveys, and task analysis to study how associates obtain information to accomplish tasks and goals.
– Reconcile divisional intranet information into one company wide user centered information architecture.
– Identify key content and create an enterprise-wide taxonomy for use with faceted search, highly targeted personalization, and push content.
– Implement taxonomy in MOSS using metadata linked to content types.
– Create global navigation, page layouts, and key templates.
Web Strategy/Interaction Designer
AT&T (Contractor)
Atlanta, GA – Sep 2006 to Jan 2008
Redesign customer order flows for higher conversion rates and customer satisfaction.
– Monitor metrics, surveys and task analysis results to inform design opportunities. Map new process flows and design the web pages for them.
– Design metrics-based enhancements to online billing, new customer order flows, customer ordering, and account maintenance flows.
– Test designs before deployment, and monitor metrics after deployment for total conversions, conversion rates, and customer satisfaction.
– Help develop strategies for merging the BellSouth, AT&T, Cingular, and SBC customer experience, business processes, ecommerce flows, and website style guides.
IA/Interaction Designer
Verizon (Contractor)
Reston, VA, and Carlsbad, CA – Feb 2004 to Sep 2006
Guide the design strategy and methodology used for portal initiatives.
– Analyze and document existing Verizon Portal content, infrastructure, and navigation, and identify opportunities and strategies for improvement.
– Helped craft the strategy for, and led the redesign of the Verizon Central Portal, Small Business portal, and Broadband Beat community.
– Integrated top tier news, video, games, and children’s content and helped oversee the creation of a Verizon DSL and Fios community with blogs and moderated forums.
– Create strategy briefs, wireframes, interaction flows, and other deliverables to communicate the design to developers and stakeholders.
– Monitor card sorting and user testing, and integrate improvements.
User Interface Designer
America Online (Contractor)
Dulles, VA – Jan 2003 to Sep 2003
Create information architecture and interface design of online contentareas. Projects include AOL Latino Client, Rate-a-Buddy!, Black Focus, AOL Banking, and AOL Health.
– Produce user interface design deliverables for interactive web applications, including page level elements, and functionality specifications for tools and features.
– Create information architecture, navigation design, and page layouts.
– Review user testing results and integrate feedback into future
design iterations.
– Brainstorm with product managers to flesh out functionality and enhance the user experience of online products. Present UI to stakeholders and design review board.
Information Architect/User Experience Designer
Arthur Andersen Business Consulting (Employee)
Atlanta, GA – Dec 1998 to Feb 2002
Broad experience in designing and reviewing user centered web architectures.
– Perform heuristic usability evaluations, and create improvement recommendations.
– Produce interactive design prototypes in HTML, Visio, and PowerPoint.
– Create page templates, style guides, and CSS files to facilitate utilization of user centered designs by programmers and content creators.
– Conduct stakeholder and influencer interviews to produce business requirements.
EDUCATION
– B.A., Marketing, Radford University, Radford Virginia
– Certification: iRise Experienced v8.5
– Web Trends Essentials and Custom Reports (4-day class)
– Certifications: HTML 4.0, and Web Design for Accessibility